It’s magic isn’t it, creative stuff? There’s often a perception that anything creative is sprinkled with fairy dust and magically appears with minimal effort!
As a voice over, I often get asked to work with video production companies to provide the narration for corporate video.
So, I wanted to find out about what’s involved in making that magic video appear. I asked Mark Pirrie of Mugshot Media to give me a breakdown of the step-by-step process. I wonder if a voice over is in this list somewhere…?
VIDEO PRODUCTION PROCESS
- What is the purpose and objectives for the video?
- What do you want the video to achieve?
- What should it look like?
- What should it feel like?
- Who is the audience?
- Whats the output?: TV/DVD or web etc
Cost and finalisation
- Agree cost based on concept requirements
- Agree final brief
- Agree style, number of film days, cameras, locations, etc.
- Key Message session
- Script creation / review
- Shot list creation
- Agree locations/ logisitics (overnight stay)
- Hire/ cast presenters/ actors / voice over – yay!
Actual storyboard and shot list creation resulting from pre-production planning.
- Offline/online edit of film
- Voice over narration added, if used
- Bespoke transitions
- Audio mastering, node-work and EQ
- Image grading
- Render & export
- Compression for final output dvd or internet streaming
- Final encoding and exporting of approved film
- Upload all film to the video server platform.
- Film delivered in web ready format , DVD or TV output
- Ongoing provision of film viewings metrics reporting
That’s some list! I hope you spotted the bit whre the voice over comes in stage right?! Of course, not all videos incorporate voice over narration, but that’s another blog post!
Some video companies, such as Mugshot Media, provide a range of options reflected in the price, to suit budget and needs.
As a whole new wave of potential clients look to feature online video in their marketing mix, hopefully this gives some insight as to what’s involved in the actual process. It may appear like magic at the end but, for clients who want a professional job, a considerable amount of time and work has gone into it!
To hear samples of Lindsay’s corporate narration work CLICK HERE
Many thanks to contributor Mark Pirrie from Mugshot Media :>)