I was asked to voice a promotional video for corporate clients Rowan International, specialists in international sales. They wanted a friendly, warm female voice. ‘Strawberries and cream’ was one comment on the end result. I don’t know about that, but given we’re in the midst of the Wimbledon tennis fortnight, I was reminded of this one amongst the batch I’ve recently recorded:
All Posts Tagged Tag: ‘Voice Over Services’
An insight into the world of the working voice over artist!
Ever wondered what we voice over artist peeps actually do? What does it involve? I’ve often been asked this by a whole range of people, including professionals in the corporate and creative worlds, but also friends and other people I meet on a daily basis. I think people think that we just wait for the phone to ring, someone picks us up in a taxi and off we speed to the studio to speak a few words and then whoosh! We’re whisked away again, and get paid a fortune….yeah right…:>) Well, I thought I would give you an insight into one of my weeks recently…
I voiced a complete array of projects:
The Commercial voice over
Provided the voice over for a commercial which needed to be voiced, edited and returned to the client within hours.
Audio book character voice over
I already had an Audio Book project booked in to record that week, a really interesting and fun project, and I always enjoy doing Audio Books . This involved devising 2 female character voices for a fully dialogued audio book, one young girl, and a middle aged Queen with a post-nasal drip – lovely, I get all the glamorous jobs!
E-learning voice over
I then had some short phrases/passages to record for a long term ongoing educational media project.
Internet video voice over
I voiced an online web infomercial , on a client’s product range, involving mapping/editing my voice to their Web Video – not as easy as it sounds! In between projects when I had a moment, I voiced short web videos on a large scale, promoting client properties – exhausting!
Radio Advert voice over
There was one radio advert in my inbox, asking me to be the voice over for a short advert. Now, with radio ads, you need to be on the ball, and be able to turn these around fast.
Corporate / technical voice over
What often happens is that you get last minute requests (Fridays seem to be popular), such as voicing a Corporate DVD / Web Video – a very technical read, full of awkward jargon, names and places, and requiring accurate pronunciation skills, and a reasonable level of intelligence to understand it and assimilate the information as quickly as poss! Technical reads invariably take slightly longer because of this. Sometimes they film the video and then decide they need a voice over – but yesterday – in steps moi!
That lovely, glamorous voice over studio booking!
Wah hey, here we go, that lovely studio booking I mentioned at the start of this post,when you imagine we get booked just like that, whisked off in a taxi, have everyone tell us how wonderful we are, give us coffee and buns, then say just a few words into the microphone and get paid a fortune? Having got the booking we get ourselves to the studio and even get a coffee and biscuits but then it’s a full day of focus and concentration. We do get lunch and plenty of breaks, which is always welcome – and necessary to keep the energy and concentration going!
Voice over enquiries and quotes
In between all of this there is answering enquiries, providing quotes, one being for a TV commercial on Channel 4 (TV Commercials are great jobs to bag!), plus the ongoing self-promotion that we have to do as a one person business: that’s marketing, including your website/blog , and networking activities – both online and face-to-face, getting out there face-to-face meeting people.
Admin admin admin!
Every time you do a job of course, you need to invoice the client and chase payments. For this, you need to have good admin and organisational skills to keep on top of it.
Managing/working the voice over recording facilities!
Oh, and I forgot to mention that I also have my own recording and editing facilities, and there are always new things to learn on the editingfront. Having some teccie/sound production skills is a bonus here!
There, I hope this has given you an insight into a voice over artist’s world. There can be a lot of variety and many interesting voice over projects to become involved with, and it can be a great life.
And one last thing, don’t think that things always run as smoothly as that particular week; sometimes it can be like the Marie-Celeste – is there anybody there??! When the only ringing sound you’ll hear in your ears is definitely not the phone – it’s that old actors adage ‘my agent thinks I’m dead’!
Only recently, I was speaking to someone in business, and they made an assumption that using a voice over artist is an expensive matter. This perception had never crossed my mind before, so I thought it worth setting the record straight, as it may be more cost-effective than you think!
Back to reality… 🙂 The rest of us usually charge an hourly rate which is generally based on our expertise and experience. As an Equity member I do use their rates as a guideline but I tailor it to suit the type of service (and its intended usage) I’m asked to provide.
Cost-benefit in time saving and added credibility!
Cost is usually dependent upon the number of words, and how much time it is likely to record and edit the piece. The more experienced we are, the less time the voice over is likely to take, so there is great cost-benefit to be had by using a good voice over artist who is experienced in providing voice overs for companies.
As an aside, on more than one occasion I’ve been asked to step in and record a professional voice over following an attempt on behalf of the company concerned to do it ‘in house’. In those instances, by not using a professional they have wasted valuable time, possibly lost some business and, worse, credibility if the product or service has gone ‘live’.
Example: Costs for web video voice overs
For example, voicing a short web video on behalf of a company, whether a sole trader, SME , or large blue-chip corporate can be done at relatively low cost, from as little as £40 to about £250. My corporate showreel will give you some examples of voice overs I have provided in this area. These are all extracts from real voice overs I have done, not made up!
Own studio reduces client cost still further
With the benefit of having my own studio facilities, rather than using a separate studio, this can help to reduce client costs still further. As voice overs, we liaise directly with your video service provider.
The power of the voice over written communication, and the benefits of the audio book.
The top 5 benefits of audio books:
- If you are an Auditory type. If you are the kind of person who isn’t into reading, but prefers to listen, then perhaps you are auditory, and would gain more benefit by listening to an audio book.
- Enhances your car journey. Audio book CD ‘s can enhance you and your family’s journey time whilst driving in the car, either to relieve boredom, or to take your mind off stressful situations such as being stuck on a motorway somewhere! You can also listen with your iPod as you go jogging as part of your New Year’s resolution and kill two birds with one stone!
- Saves time on personal development activities. Most of us never have enough time to do all the things we want to do. Audio book CDs or .mp3’s are a brilliant time-saving method of listening and learning to personal development audios whilst you’re doing something at home, or whilst driving – providing that you’re not spending too much time fiddling with the knobs on your player and causing a prang in front and behind you!
- Ability to make characters come to life. Whilst reading your imagination can be great, but if you have a novel or story book audio CD , actually hearing the voices of the different characters and sound effects can make the story come alive even more.
- Beneficial impact of tone of voice on learning and communication as opposed to reading words. It is generally known that impact of communication is greater from the sound and tone of the spoken voice – 38% , compared to only 7% by the words used.
Here are some examples of what is possible in an audio book, taken from my latest showreel:
If this has given you a warm, fuzzy feeling and you would like to explore more audio books, then you might find some useful items in my shop .
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